Professionals in content writing services are known to create tons of superior quality content to meet SEO and digital marketing goals. A few of these articles break the conversion and traffic records. While some just remain on the websites forever. But it is possible that the latter type of content may steadily generate revenue.
Content repurposing is the answer to create additional visibility opportunities with existing content present on your website.
However, if you feel that some of the content on your website has the potential of being repurposed, then you should go for it. Because many times, these contents can help you to reach the new audience.
So, in this blog, we will talk about a few easy ways to repurpose the old contents.
1- Make the old blogs into New Guides:
If your website contains blogs on similar topics, then give it a makeover by creating a guide out of it. For instance, if your website deals with fashion blogs, then you might have added ways to dress in summer, winter style blogs or autumn look books. You can take these blogs and turn them into “The complete guide on yearlong dressing perfection.”
You can even change a few tweaks here and there based on the current style. This way, your old lost and forgotten blog will stay immortal.
2- Use the Internal data as Case Study:
Many audiences prefer more than just entertaining content. They love to read and get informed about logical or technical stuff. So, when you are administering tests on your sites, make sure to collect those data and convert it into a case study.
You can even share information on your experiments. For instance, let them know what kind of texts on websites grabs customer attention.
3- Turn the old PowerPoint presentation into SlideShare:
PowerPoint presentation takes a lot of time to be prepared. But it takes only a few minutes to complete the presentation. This means your hours of work have no value once the need is over. Well, in such cases don’t let your glorious charts or picture-perfect graphs go into vain. Instead, turn it into SlideShare for your consumer audience.
This way, your hours of working will have days, weeks, months or even years of viewings.
4- Convert the trusty Quora Q&A into a brand-new blog post:
If you want content inspiration, then Quora is the place to go. Even many content marketing agencies go through Quora to gain topic ideas. So, choose a promising question that has many upvotes. Answer this question in detail but see to it that you do not offer all the information there itself. The notion here is to include the link on the answer. This way, the readers will tailgate it to the in-depth blog post answer.
5- Link the old blog posts to tips newsletter:
It is possible that even your most trusty readers may have missed out of a few contents on your website. At such cases, consider promoting these contents through the newsletter. All you need to do is create a tips-oriented newsletter. And then link your content to this newsletter. You can even provide a slight nudge of the content, so, they can get redirected.
Bottom line
So, there you go. These are some easy and effective ways to give your old contents a new lease of life. Any of these repurposing options will help you to gain the most value from the old contents that you created by investing time and resources.
If you are deciding to dust off the forgotten tales on your website, then get the expert content writing services providers involved for the work. Connect with Textuar Communications transform your old content and maximize value with their expertise on content repurposing.